The Rise of Direct-to-Consumer Astrology Websites

Astrology has been an integral part of Indian tradition for centuries, influencing personal decisions related to marriage, career, finance, health, and spiritual growth. Rooted in disciplines such as Vedic astrology, numerology, palmistry, and Vastu Shastra, astrology has historically relied on personal interactions and community trust. In recent y

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IPL Cricket Betting in India: Market Narratives, User Assumptions, and the Importance of Informed Judgment

The Indian Premier League (IPL) has grown far beyond a conventional cricket tournament. It is a multi-billion-dollar sports entertainment ecosystem that influences advertising, broadcasting, digital media, and fan engagement across India. Alongside this massive popularity, IPL cricket betting has become a widely discussed topic, particularly during

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